GEM Motoring Assist are now back in the No.1 spot again after being voted best breakdown company in the UK for 2010.
23 June 2010
Winners in 2008 and runners up in 2009, GEM has shown that biggest is not the best by again beating rivals including the AA, RAC and Green Flag in the 2010 Auto Express Driver Power Survey completed by 23,000 motorists.
GEM Voted Runners Up In Auto Express Driver Power Survey But Still Better Than The Big Boys
29 Oct 2009
2008 winners GEM Motoring Assist were once again one of the most highly regarded breakdown companies in the Auto Express Driver Power Survey undertaken by 20,000 motorists in the UK, being pipped to the post by just a fraction of a point! Despite relinquishing its poll position the road safety organisation is thrilled with its success over the past two years.
Auto Express Articles - Oct 2009
View the full Auto Express article and a run down of the results.
Auto Express Readers Vote GEM Number One In Roadside Assistance Survey
2 July 2008, Auto Express No.1,019 (p 58)

We were delighted to read the roadside assistance survey in the 2 July edition of Auto Express magazine, in which the feedback of more than 32,000 readers placed GEM Motoring Assist at the top of a line-up of 11 breakdown providers.
A combination of value for money, friendliness and helpfulness, general presentation and overall service saw GEM sweep the board with a score of 84.5% - more than three per cent ahead of Autonational, its nearest rival.
Auto Express’s analysis summed up its readers’ comments: “GEM was the only organisation to secure marks over four (80%) in every sector, showing the size of the firm is not always an indicator of quality.”
The RAC took third place (79.55%), with Green Flag in sixth place (78.32%), the AA seventh (78.25), Tesco ninth (77.18%), Direct Line 10th (76.60%) and Churchill at the bottom (75.32%).
AA slumps to seventh best breakdown service as drivers vote smaller firms better
6 July 2008, Daily Mail
It may once have billed itself as the fourth emergency service, but the AA isn’t even in the top four roadside breakdown firms, according to a survey. The motoring giant limped in at seventh out of 11 in the poll of 32,000 drivers. On value for money, the AA came bottom, though it scored highly for its mechanics’ general presentation. Motoring organistions were also rated for friendliness and helpfulness, and overall service in the study for Auto Express magazine.
Click here to view the Daily Mail article.
9 July 2008
AA manages only 7th, and ranks bottom for value
Tesco, Direct Line and Churchill take ninth, 10th and 11th places respectively
When it comes to choosing the right roadside recovery package, it pays to remember that size is not always an indicator of quality. That’s the resounding message from more than 32,000 people taking part in Auto Express’s 2008 Driver Power survey, who voted GEM Motoring Assist the UK’s best breakdown cover provider.
Auto Express article
Click on the links below to view the Auto Express article.