GEM Road Safety Charity

Registered in England 326857

About GEM

Road Safety has been at the heart of everything that we do since our formation as the Company of Veteran Motorists way back in 1932. Over the years we recognised the need to do more to promote our aim of reducing death and serious injury on the roads, not just among our members, but within the wider community and we therefore decided to establish our own registered Road Safety Charity in 1985. 

We have and continue to support numerous road safety projects across the UK that all have one thing in common – keeping people safe on the roads.

How can we help you?

The GEM Road Safety Charity exists to contribute to improving the safety of all road users throughout the country by making grants and providing financial assistance to support innovative projects that have regional or national significance. We welcome applications from registered charities, road safety organisations, universities and groups with a clearly defined and well planned project. 

Applications are assessed by the Board of Trustees following consultation with GEM’s Executive Council and all applications should contain a plan, timeline and proposed budget for the project. It is unlikely that the Trustees will consider applications that seek to extend core funding or those previously funded by a statutory agency but each application is taken on its own merit.


Sorry the current funding round is closed but a new round will be announced soon.

Make a donation

You can make a donation to us through our MyDonate page or by downloading a donation form and sending it to us at our postal address. 

Donate to us through BT MyDonate


  • Mrs L Ward (Chairman)
  • Viscount Simon
  • Mr M Cooke
  • Mr D Swain
  • Miss M Emms
  • Mr C Clarke

The Charity's Recent Campaigns

Project EDWARD

The GEM Motoring Assist Road Safety Charity was the main financial supporter of the European Traffic Police Network's 'European day Without A Road Death', known as Project EDWARD. The initiative was is designed to acknowledge the efforts of road safety and law enforcement organisations across Europe as they work towards the European Union's challenging 2020 casualty reduction targets. Project EDWARD took place across Europe on Wednesday 21 September 2016. Figures published shortly after Project EDWARD indicate a reduction of around 39% in fatalities compared with the same day in 2015, as well as an impressive social media reach of more than 19 million people. It is hoped that Project EDWARD will be repeated in 2017.

The GEM Road Safety Charity donation was used to create a series of short road safety videos

Driving in Comfort

GEM Motoring Assist has published a brand new video to help older drivers and their passengers enjoy a more comfortable experience on journeys. The free video, funded by the GEM Road Safety Charity, looks at how the process of ageing can affect our ability to get in and out of the car, or drive around safely and in comfort. Most of us suffer the occasional ache and pain as we get older, leading to stiffness and reduced visibility. This video offers a few ideas that should make car journeys a bit easier and more enjoyable again. Watch the GEM driving in comfort video.

Game Zone for junior cyclists

A new Game Zone featuring a range of safer cycling puzzles, activities and competitions aimed at younger cyclists has been launched thanks to a grant from the GEM Motoring Assist Road Safety Charity. The new zone, which includes Spot the Difference, Dress the Cyclist and word search puzzles, is on the Cycle-Smart Foundation’s website ( Other puzzles for youngsters aged five to 11 include Match the Helmet, Memory Game and Road Signs. Once the youngsters have successfully completed all the activities, they can download a special certificate.  

The Cycle-Smart Foundation, a registered charity founded in 1998, is committed to reducing the number of children who are killed and seriously injured in cycling collisions in the UK every year by promoting the use of cycle helmets, bike lights, high visibility clothing, cycle training, the use of cycle lanes and basic bicycle maintenance. Every year the charity distributes around 6,000 cycle helmets to children across the country, targeting those living in the most deprived areas as they are most at risk from a fatal cycling collision.    

Still Safe to Drive

1 in 7 drivers in the UK are aged over 65 and by the year 2050 this figure will have risen significantly to 1 in 4.
Currently over 4 million drivers are aged over 70 and 1 million are aged over 80. Thus ‘older drivers’ are a significant and increasing proportion of road users.

Older age brings an increase in health and cognitive problems for such drivers. However, media calls for restrictions on older drivers are unhelpful and unrealistic.

GEM has always supported measures and initiatives that will help drivers to remain on the road longer, providing they are safe to do so. We therefore, sponsored the production of three short films and accompanying materials under the heading ‘ Still Safe to Drive’.

Watch the GEM still safe to drive videos.

Volunteer Drivers

There are many organisations within British society that rely on volunteer drivers to assist them in their worthwhile work. Very often such drivers receive no additional training or advice on their responsibilities behind the wheel beyond the normal training and testing that all drivers are required to undertake.

The GEM road safety charity has produced 3 short films aimed at improving the knowledge and skills of such drivers.

Watch the GEM volunteer driver videos.

Video regarding the use of mobile phones by drivers

The illegal use of mobile phones by drivers remains a high priority for road safety campaigns. The GEM Road safety Charity has funded a short video which is freely available online and which shows how distracting it can be to drive and a use a phone at the same time. Under controlled conditions a group of drivers undertake a series of driving tests while using their phones and the results show how on the open road the consequences could be disastrous. Watch the GEM mobile phone and driving video.

Getting young drivers back on the road in safety

The GEM Road Safety Charity was delighted to work closely with The Parliamentary Advisory Council for Transport Safety (PACTS) by sponsoring a policy research paper on the significant problem of young driver accidents.

412 people were killed in accidents involving young car drivers (17-24 years) in 2011 accounting for 22% of all road deaths.  Nearly a fifth (1,552) of all car occupants killed or seriously injured were young car drivers.

The research paper makes a strong case to the Government to explore this problem thoroughly and rationally and take action that will reduce this costly and unnecessary waste of young life.

In particular the report asks for the introduction of a Graduated Licence scheme to be given serious consideration despite the fact that successive Governments have consigned it into the ‘too difficult’ pile.

Read the full report.

Volunteer Rider Training for 'Life Savers'

Throughout the country there are groups of volunteer riders (and some drivers) who carry out a lifesaving role by ensuring that blood and other medical products are delivered to hospitals out of normal working hours.
SERV – Service by Emergency Rider Volunteers offer their services free of charge and provide an emergency courier service for urgent medical items. The GEM Road Safety Charity has made an initial donation to SERV to provide funds to allow their volunteer riders to undergo advanced rider training.

Mobility Choices for Older Road Users

The GEM Charity has partly funded a major research study conducted by PACTS (Parliamentary Advisory Council for Transport Safety) which highlights a number of recommendations to ensure that the growing number of older road users remain mobile and safe on our roads. Read the full report

Get Clued Up

Drug driving is almost as widespread as drink driving among young people. We sponsor the Get Clued Up website, a resource for teachers, students and parents to help combat this growing problem.

Don't Motor on Meds

Illegal drugs are not the only danger. Medication supplied by doctors or pharmacists can seriously affect drivers and make them unsafe on the roads. To raise awareness GEM has produced a leaflet for distribution in surgeries and clinics throughout the UK.

GEM Membership

GEM Membership is also open to motorists who do not require breakdown cover but want to support road safety and enjoy the many member benefits

Here's what you get

Free Road Safety Leaflets

Free Road Safety Leaflets

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