GEM celebrates 90th anniversary in 2022

GEM Motoring Assist launches a series of initiatives and activities to celebrate its 90th anniversary.

Planned highlights of GEM’s special year will include a brand-new website, a make-over for its quarterly members’ magazine Good Motoring and the launch of an exciting new audio archive – Voices from the Road – with motoring stories dating back to 1932. The GEM team will also be coordinating a series of promotions, incentives and giveaways for members.

To support their founding road safety ethos, GEM plans to collaborate with its members to help make the roads safer with their new 90th anniversary pledge. The initiative, ‘You join GEM – we donate 90p – together we help to make the roads safer’ will see GEM donate 90p to the GEM Road Safety Charity for every new member in 2022, to help fund grants towards road safety initiatives.

 “As well as offering a second-to-none breakdown recovery service, GEM continues to put road safety at the heart of its work", comments Maureen Emms, GEM’s chairman.

“We know how important this is to our members, and we are pleased to continue our support for a number of brilliant initiatives in 2022 that can really make a difference for the safety of everyone who uses the roads.

“These include the highly-regarded Young Driver Focus event in May, the development of a national standard for older driver assessments and – of course – the Project EDWARD (Every Day Without A Road Death) in September, which GEM has supported since its launch in 2016.

“Thanks to the loyal and enthusiastic support from our members, we can continue to be an important voice for safety, whether that’s at a national, regional or local level. We will use this 90th anniversary year as an opportunity to redouble our efforts in reducing death and serious injury on the UK’s roads.”

GEM was founded in 1932 as the Company of Veteran Motorists, a club to encourage care, courtesy and concentration on the roads, against a backdrop of rising fatal and serious collisions. In that same year, a shocking 6,667 people lost their lives in road crashes.

In 1978 the organisation launched its breakdown recovery service and 1983 changed its name to the Guild of Experienced Motorists (GEM for short). Since then, GEM has enjoyed repeated success as an award-winning provider of breakdown recovery services.

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GEM Motoring Assist is a members’ motoring and road safety organisation in the UK. Our aim is to keep our members on the move… whether that’s through our breakdown recovery service or our motoring and road safety expertise.

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