GEM named best breakdown cover provider at Personal Finance Awards

• Award announced at London ceremony on 13 March
• Independent consumer judging recognised GEM’s outstanding service and value 
• Latest accolade reinforces GEM’s reputation for trustworthy, member-first support 

GEM Motoring Assist has been named Best Breakdown Cover Provider at the 2026 YourMoney.com Personal Finance Awards. The accolade recognises GEM’s commitment to competitive pricing, clear communication and consistently high levels of customer service, according to YourMoney.com.

This national award is judged by real consumers, who compare products and services on value, clarity and ease of use before selecting the winners.

The award reflects GEM’s continued commitment to supporting its members with straightforward, good‑value breakdown cover and prompt, reliable assistance. It also recognises GEM’s work in helping members enjoy safer road journeys through practical advice and free safety and technical resources.

GEM Chairman Lee Puffett said: “We are very proud to receive this award because it is based on real customer experience. It shows that our approach – treating people fairly, keeping things simple and being there when it matters – is making a genuine difference for our members.” 

The YourMoney.com Personal Finance Awards are among the UK’s longest‑established consumer finance accolades, helping drivers identify trusted brands that combine quality, service and value.

Photo: Paula Moody, Head of GEM Services (right) and Venezia Wilbourne, Senior Marketing Executive (left), after collecting the Best Breakdown Cover Provider Award at the 2026 YourMoney.com Personal Finance Awards. 

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GEM Motoring Assist is a members’ motoring and road safety organisation in the UK. Our aim is to keep our members on the move… whether that’s through our breakdown recovery service or our motoring and road safety expertise.

Join GEM for simple and straightforward, all-inclusive personal breakdown cover.